Senior Digital Marketing Advisor

Website TransLink

You must apply here: https://careers.translink.bc.ca/psc/EXT/EMPLOYEE/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=2&JobOpeningId=20220245&PostingSeq=1

Marketing Statement

A career at TransLink and our family of companies means working with people with a wide range of skills and perspectives, all teaming up towards a common goal: preserving and enhancing the region’s world-envied quality of life. Together, we connect the region and enhance its livability by providing a sustainable transit and transportation network, embraced by our communities and people.

At TransLink we are dedicated to building a workforce that reflects the diversity of the communities in which we live. We’re committed to fostering an inclusive, equitable and accessible workplace, recognizing the unique value and skills every individual brings.

Looking for a great place to work where your contributions are valued and you can make a difference in a vibrant city? At TransLink, one of BC’s Top Employers, you’ll help make Metro Vancouver a better place to live, built on transportation excellence. Put your future in motion!

Responsibilities

PRIMARY PURPOSE

To act as custodian of TransLink’s digital strategy with emphasis on opening new avenues of information, value-added products and customer service through electronic media.   Develops and delivers web-based media plans, tactics and solutions to address business needs across the enterprise.

KEY ACCOUNTABILITIES

Collaborates with the Manager, Marketing on translation of TransLink’s digital strategy into plans and tactics to effectively address business needs across the enterprise through electronic media.  Prepares reports on status of digital strategy development and ongoing delivery activities.  Assists the Manager with development and monitoring of operational and project budgets.

Liaises with all levels of management to identify and scope out business requirements and influence opportunities to leverage electronic media and the evolution of web-usage and related technology to support the goals of the organization.

Proactively delivers expertise to sponsors and leaders of capital and operating projects/initiatives with a view to defining the digital component to maximize customer information value.  Provides project management for the digital component from initial concept and business case through to implementation.

Provides guidance and input to IT resources regarding the design/build aspect of web-based media solutions, ensuring a clear understanding of the business requirements, and agreement on technical solutions that support the digital strategy, plans and tactics.

Leads and participates in development of digital content for all business areas across the enterprise.  Involves internal and external research and writing to generate the appropriate message and tone, ensuring business needs are addressed through web-based solution.

Maintains awareness of emerging trends and best practices in digital technology, and identifies potential application for the digital strategy. Proactively researches best practice, trends and methods to ensure optimum approach to electronic media development and implementation.

Provides the full scope of supervision to directly reporting staff and consultants including selection, development, mentoring and performance management collaborating with the Manager on the more critical issues.  Also may supervise the work of contractors where relevant.

Qualifications

EDUCATION AND EXPERIENCE

The requirements for this job are typically acquired through an undergraduate degree in a related discipline and four years of related experience in digital technology, including project management; or, an equivalent combination of education and experience.

OTHER REQUIREMENTS

Advanced knowledge of the principles, practices and techniques pertaining to digital technology, and its application to customer service in a business context.

Solid business acumen to understand TransLink’s digital strategy and desired business outcomes.

Solid knowledge of TransLink’s strategic and operational priorities, including the policies, climate and culture.

Solid interpersonal and communications skills.

Solid planning and organizational skills

Solid project management skills

Solid problem solving and decision making skills

Solid research and analytical skills

Basic leadership and supervisory skills

Other Information

Recruitment Process: An applicant will be required to demonstrate their suitability for this position by meeting the minimum level of qualifications and experience in order to be invited into the selection process. A standard interview format will be used including general, scenario and behavioural descriptive interview questions.

COVID-19 Safety Vaccination Policy

To support public health, and protect the health and safety of our employees, customers, and their families, TransLink employees will be required to be fully vaccinated against COVID-19 and will need to provide proof of full vaccination status in compliance with the employer’s COVID-19 Safety Vaccination Policy.

Accommodations may be applicable under the BC Human Rights Code. Should an applicant be unable to provide proof of full vaccination and should an accommodation be requested, additional information will be required to determine whether the individual is entitled to be accommodated.

Work Schedule

37.5 hours per week.

This is a full-time temporary position for 12 months.

Work Designation

Hybrid

This position offers the flexibility of working both on-site and remotely within B.C.

Rate of Pay

Salary starting from $80,886 per annum

The Total Compensation Package includes Extended Health, Transit Pass and enrollment in the Public Service Pension Plan upon eligibility. Focus on your development through training, and mentorship programs. Enjoy a variety of health and wellness programs, including access to gym facilities. Speak to us to know more about what we offer.

How to Apply

Please click the ‘Apply’ button at the top right corner of the page or go to http://www.translink.ca/careers to apply for this position and view instructions on the process.

INSTRUCTIONS:  Please save your (1) cover letter, and your (2) resume as one pdf document prior to uploading your application on-line.

Posting Date: April 20, 2022
Closing Date: Until Filled

Please note that only those short listed will be contacted.

Having trouble applying?  Please view the System Requirements & FAQ’s by going to http://www.translink.ca/careers.

Equal Employment Opportunity

We are an equal opportunity employer committed to creating and supporting a diverse and inclusive workforce that is free of all forms of discrimination. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please reach out! We celebrate our inclusive work environment and welcome members of all backgrounds, skills and perspectives.

Accommodations are available on request for candidates taking part in all aspects of the selection process.  For a confidential  inquiry, simply email us at jobs@translink.ca.

You must apply here: https://careers.translink.bc.ca/psc/EXT/EMPLOYEE/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=2&JobOpeningId=20220245&PostingSeq=1

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