Digital Marketing Specialist (Digital Media Buyer)

  • Full Time
  • Burnaby

Website Best Buy Canada

Digital Marketing

Our Marketing Teams at Best Buy Canada are home to some of the most creative and strategic thinkers in the company. From graphic designers to writers, media analysts to the managers who bring it all together, Marketing is made up of diverse and talented people all committed to one goal: building lasting relationships with our customers.

The Digital Marketing Specialist (Digital Media Buyer) is responsible for category and campaign planning, development and delivery of high performing digital campaigns across paid social, display, and online video. The Digital Marketing Specialist (Digital Media Buyer) will work cross-functionally and with external vendors to drive the successful delivery of digital marketing campaigns and make recommendations on how to improve or optimize using audience-based, data-driven strategies and tactics that drive stronger personalization and optimal business results.

As a Digital Marketing Specialist (Digital Media Buyer) you will…

Lead campaign planning, development and execution, considering and evaluating all digital channels including display, social, and online video to determine a media mix that best meets campaign objectives

Execute digital marketing campaigns, providing oversight and optimization to drive performance for corporate campaigns and vendor co-op

Support category-level annual strategic planning and execution and provide digital expertise to cross-functional stakeholders

Provide campaign reporting and analysis, highlighting successes and recommendations for future considerations

Drive continuous improvement in digital marketing effectiveness, including CPM, CPC, ROAS, and other brand awareness and conversion metrics through data-driven analysis

Be able to recommend strategic optimization opportunities around digital media, channels, placements, creative and messaging; Leading and executing A/B tests within category streams as needed

We hope you are passionate about…

Innovation – As a tech company we are constantly changing and evolving; champion paid digital marketing and innovation opportunities

Collaboration – Working collaboratively with cross-functional teams to problem solve and find solutions that excites you

Communication – You have excellent verbal and written communication and follow-up skills, and are natural at building and navigating business relationships across teams and projects

The experience we need…

3+ years of experience in developing and managing digital marketing campaigns

3+ years of paid media buying/planning experience, including programmatic media, social and online video

Bachelor’s Degree in Commerce or Business Administration with a focus in Marketing

Experience with Marketing platforms (Google Marketing Platform, Facebook Marketing Suite, Tiktok, Reddit, Yahoo, Twitter)

Data-driven marketer fluent in either Adobe Analytics or Google Analytics (bonus points for both!)

Bonus points…

Collaboration tools such as JIRA and Confluence

Google ads and other digital media certifications

We practice a remote-first working model, leveraging in-person interactions, at our brand-new head office in beautiful Vancouver BC, for strategic, collaborative and social purposes.

We believe we have the unique opportunity to help customers enrich their lives and pursue their passions with the help of technology.

Join our amazing team!

We are looking for people just like you.

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